About Cura

Personalized. Proactive. Exceptional.

A modern care experience built around time, trust, and the full picture of your health.

At CURA Health Collective, we believe healthcare should be more than treating illness—it should be about helping people look, feel, and perform at their best.

We believe exceptional care starts with listening. It means understanding your lifestyle, your ambitions, your health history, and what makes you feel your best. We take the time to build lasting relationships and create personalized plans that evolve alongside you.

Personalized: Every care plan is built around your goals, history, and lifestyle—not a one-size-fits-all protocol.
Proactive: We identify risks early and address them before they become larger health concerns.
Exceptional: Consistent follow-up and direct communication help you stay on track between visits.

A Cura Health Collective business card on a wooden shelf beside dried pampas grass

The Collective

We created CURA as a modern collective where medicine, aesthetics, wellness, and longevity come together under one roof. Rather than separating health from confidence or prevention from beauty, we recognize that they are all connected. When you feel healthy, you live differently. When you feel confident, you show up differently. Our mission is to support both.

Our team combines evidence-based medicine with advanced aesthetic treatments and personalized wellness strategies to create care that is proactive, individualized, and designed around your goals. Whether you’re managing your health, optimizing performance, restoring confidence, or investing in longevity, every recommendation is tailored specifically to you.

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Meet the Team

Jorge Cruz

Co-Founder & Nurse Practitioner

Jorge is a double board-certified Nurse Practitioner with experience spanning adult primary care, critical care, and weight management. He trained at Georgetown University, where he developed a strong foundation in evidence-based, whole-person care.

After years caring for critically ill and older adults, Jorge recognized how many chronic conditions develop gradually. His approach emphasizes prevention, education, and personalized care before problems become crises.

That philosophy became Cura Health Collective—a practice built around longer visits, direct communication, and individualized care plans that help patients build lasting health.

A Jersey City local, Jorge enjoys traveling, exploring local restaurants, and staying curious. That same curiosity shapes how he gets to know patients beyond their charts and partners with them to create meaningful, lasting change.

Sofia Benavides

Aesthetic Nurse Practitioner

Sofia Benavides is dedicated to helping you look and feel your best through personalized, evidence-based care. With a passion for aesthetics, wellness, and patient-centered medicine, Sofia’s goal is to create natural, confident results while making every patient feel heard, cared for, and empowered.

Gianna Bove

Aesthetic RN Injector

Gianna brings 10 years of nursing experience to aesthetics, including four years in cardiac nursing followed by several years in intensive care. Her clinical background has shaped a thoughtful, detail-oriented approach to patient care, with a strong emphasis on safety, education, and making patients feel comfortable and informed throughout their treatment.

Gianna’s approach to aesthetics is centered on enhancing rather than changing. She believes the best results should feel refined, balanced, and natural, helping patients look refreshed while still looking like themselves.

At Cura, Gianna is passionate about creating individualized treatment plans based on each patient’s features, concerns, and goals. She values taking the time to listen, educate, and develop a plan that never feels one-size-fits-all.

Outside of clinical practice, Gianna enjoys traveling, cooking, spending time with her family, and all things beauty, fashion, and wellness.

Therese Cruz

Aesthetic RN Injector

Therese is a registered nurse with experience in emergency room nursing and post-anesthesia care. She brings a strong clinical foundation and a passion for aesthetics to her practice, with an emphasis on safety, patient education, and individualized care.

She views skin health as the foundation of aesthetic care, believing that healthy, well-cared-for skin allows aesthetic treatments to complement rather than change a person’s natural features. Her approach focuses on refined, balanced results that help each patient feel confident while remaining authentically themselves.

Outside of clinical practice, Therese enjoys spending time with her dog, Ralphie, as well as fine dining, comedy, beauty, and wellness.